From there
From there, shoppers will then be able to create their own ‘fashion fingerprint’ to produce a more tailored selection using Dressipi’s technology, which gathers information about a shopper's shape, size, brand preference and confidence levels, to deliver a personalised recommendation about which garments available on eBay would fit and flatter them.
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The integration will offer female shoppers to eBay two levels of recommendation in the eBay Fashion Gallery. Initially customers will see a curated selection of clothes, shoes and accessories selected from Dressipi's team of personal stylists,winner of the 2012 BFC/Vogue Designer Fashion Fund, which includes ex-Daily Mail fashion editor Natalie Theo, fashion stylists Tara Kavanagh-Dowsett and Nicki Black.
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eBay is working with fashion advice service Dressipi on a trial of its ‘fashion fingerprint’ personalisation recommendation service for shoppers in the UK. The six month pilot will see Dressipi’s personalisation technology integrated with the online marketplace’s Fashion Gallery to give eBay shoppers instant access to products, specially selected to suit their personal style and size.