Here's what he wrote me
Keeping in touch with your existing customers and clients is a critically important part of your small business marketing system.
Dressipi co-founder Donna Kelly explains: "We founded Dressipi because we believe that personalisation is the future of ecommerce. In an environment where choice is near infinite, the retailers who prosper in the future will be those who use a combination of editorial judgement, customer insight and sophisticated algorithms to help the consumer narrow down the selection of goods to those that they like and will want to buy.
Finding ways to sell the same product or service again, requires some strategic thinking. I'm not suggesting planned obsolescence. Find ways to up-sell or cross-sell the same customer with variations of our main product or service. For example; if you sell an information product in the form of an audio tape series, then offer a video version of the same program.
How often do you contact your existing customers? Clients need contact at least 4 times per year. Try to keep in touch 8-12 times per year, depending upon the type of services you provide to a particular client.
Here is a technique for maintaining clients and customers that I teach in our small business marketing bootcamp. We've used it for years in our business, and frankly didn't think to share it in this article until one of our "Plutonium Level" subscription members told me his story.
It is called the "rip and read" technique. I read about 15 trade journals,ASP Shopping Cart Suggestions, magazines and newspapers each week. As I read, I look for articles and stories that may be of interest to my customers and prospects. When I see it I "rip" it out and send it to my client with a comment on a post-it note: "Saw this and thought it would be of interest to you. Best,discount SAMSUNG GALAXY NOTE 2 buy, Brian" That's all there is to it. I probably send 20 or so a month. It keeps me in the front of my clients' minds.
Commit yourself to using this technique for three months and see what happens. Track your contacts and track the results. You will be sold on its value and I know you will continue to use it.
If you're a small business owner that wants more profitable customers and fewer aggravating small-paying sales, then you need to maintain your VIP customer base. Pick your favorite VIP clients and court them like they were a king or a queen. "Rip and Read" for all your VIP clients.
The cost of securing a new customer is much greater than the cost of getting an existing customer to use your services and products again,Hiring a House Cleaning Service in Just 5 Easy Steps_36160.,Cheap Apple ipod touch 4th Generation for sale. Some studies indicate it takes seven times more money to acquire a new customer than it does to sell an existing customer the same product or service.
Private equity investor SVG, which has a 27 percent holding in New Look and holds 25.8 percent of Hugo Boss, has seen good value coming from its fashionable investments. Strong performances from suit maker Hugo Boss and German media group ProSiebenSat saw the value of listed private equity investor SVG jump 23 percent to 480 pence a share in the first six months of the year.
Dressipi, which is already used by a number of major clothing retailers including Boden and BrandAlley,Motivating Employees - A Guide To Using New Jersey Waterpark Amenities For Company Picnics_34007.,discount Apple ipad 2 buy, plans to add further feedback into its sophisticated algorithms to provide additional insight to eBay and its sellers, by allowing consumers to ‘like’ and ‘dislike’ individual items so the technology can learn a user’s personal taste. Bookmark or Share
It's no wonder the lifetime value of a customer or client is calculated to be worth at least ten times the money you made the first time you did business with them.
It is matter of maintaining the customer relationship and then offering them more choices.
One of our "Plutonium Level Inner Circle Member" is a financial planner,Wholesale apple iphone 5 online. I gave him this suggestion in one of our monthly one-on-one marketing coaching sessions and in less than one month he got results.
What you need to do is find ways to make your business, your product,buy samsung galaxy s4, and/or your services applicable to your customers and clients again and again. Some businesses have "one-time-use" products. These are products that once purchased are not purchased again.
My business associates think I look like fool constantly "ripping" on planes, in airport lounges, and on trains, but once you see the benefits of doing so, you will start ripping too.
Here's what he wrote me: "I cut an article out of the Star Ledger (our daily New jersey newspaper) and sent it to one of my clients. He called back and sent me a check for $40,000.00 (Deposited in his annuity)." One proven and tested system led to a big commission for him. All he did was use the tip.